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Brand Cues

CI

CI 가이드
CI Guide

The logo represents the image of a good company that Doosan seeks to project – a warm, confident, powerful and sustainable enterprise.

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  • Three Blocks

    Three Blocks
    CI Three Blocks

    The three blocks represent the 'people' to which Doosan will devote itself, namely meaning employees, customers, and all of humankind. The squares are angled to indicate forward motion, representing our aspirational spirit.

  • Three Colors

    CI Color Guide
    CI Color Guide

    Blue symbolizes reliability and rationality, whereas green reflects warmth and compassion. The combination of the three colors signifies the harmony and balance among people, and the gradation from blue to green symbolizes Doosan’s vast potential for growth.

  • Clear Space

    Clear Space
    CI Clearspace Guide

    The logo should be surrounded by a clearspace. A minimum distance equal to the height of the “D” must be allowed above, below, and to the sides of the logo. Maintaining this minimum clearspace will ensure that the logo is never crowded or linked too closely to other graphic elements.

  • Logotype

    Logotype
    CI Logotype Guide

    Whenever possible, the Doosan logo should be used with all of its components, including the three color blocks and white Doosan logotype. However, in applications with extremely limited space, such as on excavator arms, the Doosan logotype may be used alone. When used by itself, the Doosan logotype should never be rendered at a width of less than 14 millimeters.

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Global Performance

Global Performance

We have developed environment friendly engine and the largest engine for the first in the world. Doosan Engine will support the shipbuilding industry of Korea.

Products

Product

We make the full range of large diesel engines and have played an important role in making Korea the world's leading shipbuilder. We also construct diesel power plants.

Brochures / Catalogues

Brochures / Catalogues

Various promotional publications provide the details on shat our business is and how well we perform.

Brand Book

Brand Book

In this book we want to share our goal with you and how our commitment to people is helping us build a better tomorrow for all those we serve.

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